Joseph grew up in Ibadan, Nigeria, where a connection to nature and natural living was simply a part of everyday life. From a young age, he was surrounded by the belief that what you consume has a direct impact on your well-being — that food and natural ingredients have the power to nourish, restore, and support the body.

These values stayed with Joseph as he grew older. Inspired by his family heritage, he developed a deep appreciation for simple, natural ingredients and a mindful approach to health. The philosophy he carries is rooted in the idea that what we put into our bodies should be as natural and unprocessed as possible. Being conscious of what we consume, and treating our bodies with care, is an important part of living well.

The name HEYRU itself reflects this philosophy. In Joseph’s local Isoko language, HEYRU means beauty. The idea behind the name is that true beauty begins with how we care for ourselves — both inside and out. What we eat and what we apply to our skin can nourish the body and help us feel our best.

At HEYRU, beauty is not just about appearance. It is about wellness, balance, and the confidence that comes from caring for yourself intentionally. When you nourish your body with good ingredients and treat your skin with care, you feel better, and that sense of well-being naturally shines through.